How the Helabet Platform Directs Part of Its Revenue to Support Music

In many African countries today, music is more than sound — it’s survival, culture, and community. Every young artist you meet has a story: studio sessions paid for from borrowed money, songs recorded in one-take before the power goes off, and dreams carried in cracked headphones.

Helabet, a fast-growing betting brand in Africa, understands this struggle. That’s why the platform has begun channeling part of its revenue into supporting music and young creatives across Zambia, Nigeria, and Ghana — countries where betting and entertainment often cross paths.

The goal is simple: to help young talents find rhythm, resources, and recognition — using a small percentage from games like Aviator, sports betting, and bingo.

Allocation Plan

Helabet’s contribution to the music industry isn’t random or symbolic. It’s structured, deliberate, and linked directly to specific products and regions where the company operates. Below is how the platform allocates its music support funds.

Aviator: Half of the Funds from Zambia and Nigeria

Aviator is one of the most played instant games in Zambia and Nigeria. The excitement of the rising plane, the anticipation before cashing out — it has become a community favorite.

Helabet decided that 50% of the Aviator-generated CSR fund from both countries would go directly into music development programs. This includes studio sessions for upcoming artists, small grants for community concerts, and local recording bootcamps for producers who have the talent but lack the tools.

In Lusaka and Lagos, Helabet partners with local creative hubs to identify genuine, hardworking artists who show potential but don’t have the financial power to push their sound. The support isn’t given in cash; it comes as direct funding for studio time, video production, mentorship, and distribution help.

The philosophy is simple: Betting can bring luck, but music brings legacy.

Sports Betting: A Quarter from Nigeria and Zambia

Sports betting is still the heartbeat of Helabet. Football, basketball, and virtual leagues attract thousands of players every week. From these operations, 25% of Helabet’s CSR pool in Zambia and Nigeria goes into sports-themed music projects.

Think of young rappers making tracks about local teams, singers performing halftime shows at tournaments, or sound engineers getting paid to produce stadium jingles.

In 2025, Helabet sponsored a small “Street Sports Sound” showcase in Port Harcourt and Ndola — featuring up-and-coming talents performing live at grassroots football matches. The company paid for sound systems, stage logistics, and performance fees, allowing artists to perform in front of crowds that might have never found them online.

Helabet representative Timilehin Ajimuda calls this “Entertainment in Motion” — a reminder that music and sports share the same pulse of hope and hustle.

Ghana Bingo: Half of the Funds

In Ghana, bingo has its own loyal community. It’s a game of patience, laughter, and bonding — often played among friends, families, and neighborhood groups. Helabet recognized how deeply connected this game is with community spirit, and so 50% of bingo-generated CSR funds are now directed into grassroots music support programs.

The focus here is more traditional — supporting highlife, gospel, and Afro-soul artists who represent Ghana’s rich musical roots.

Helabet’s local team in Accra has started collaborating with community centers and local radio stations to organize monthly open-mic nights where emerging talents can perform. Winners get sponsored studio time, promotional support on social media, and even mini recording contracts with partner producers.

For many young musicians in Ghana, this is the first time a betting company has recognized music not just as entertainment, but as a pathway to empowerment.

Betting Block: Zambia’s Connection Between Winnings and Impact

Zambia’s betting culture is strong — it’s where young people test their sports knowledge, share predictions, and chase the thrill of small wins.

But what’s different with Helabet Zambia is that every bet contributes to something meaningful. For every wager placed on football, basketball, or Aviator in Zambia, a percentage automatically goes into the Helabet Creative Support Pool.

Players can even see the transparency report on the Helabet Zambia page — showing how much has been raised and which artists or projects benefited from it.

This connection between responsible betting and community support has made Helabet one of the few platforms where users feel that their entertainment contributes to something beyond themselves.

In short, when a Zambian player bets on Helabet, part of that stake becomes the reason another young Zambian artist records their next hit.

Casino/Slots Block: The Aviator Movement

The Aviator game has become more than just an online experience — it’s a movement. Across Zambia, Nigeria, and even Kenya, players talk about “riding the plane” like it’s a cultural moment.

Helabet decided to use that momentum for good. The company’s “Fly with Music” initiative connects Aviator high-energy community with young musicians who bring similar energy in their craft.

In Nigeria, Helabet partnered with small studios in Surulere and Agege to offer Aviator Studio Sessions — where selected underground artists get free recording time, branding advice, and a chance to perform at Helabet-sponsored events.

In Zambia, the Aviator CSR fund recently sponsored a 3-day music workshop in Lusaka led by local producers, focusing on beat-making, songwriting, and branding. Some of those who attended have since released singles on Spotify and Boomplay.

The link between the game and the initiative is symbolic — the higher the plane rises, the more artists rise with it.

Partnership with the Fund: How Grants Are Distributed

Helabet doesn’t just throw money around — the process is transparent and community-driven.

All music-related support is distributed through a partnership with The Helabet Creative Fund, a registered CSR body that works in collaboration with youth NGOs, local studios, and music unions.

The fund follows a 3-step process:

1. Nomination: Local community groups, studios, and even players can nominate talented musicians or music-related causes that need support.

2. Verification: The fund team reviews and verifies nominees to ensure the support reaches real creatives, not middlemen or fake accounts.

3. Disbursement: Funds are then distributed in the form of production sponsorships, event logistics support, or mentorship sessions — never pure cash.

This ensures accountability, fairness, and real impact — something Africa’s creative industries have often lacked.

Metrics: Number of Supported Artists, Events, and Training

As of mid-2025, Helabet’s initiative has achieved the following milestones across three countries:

● Zambia: 87 artists supported through studio grants and Aviator workshops.

● Nigeria: 140 young creatives funded through sports-betting-linked events, stage performances, and production sponsorships.

● Ghana: 52 traditional and gospel artists supported via bingo community grants and music showcases.

● Total: Over 279 young musicians impacted directly and more than 20,000 people reached through Helabet-backed events.

In addition to this, Helabet has funded:

● 12 local concerts

● 5 creative skill workshops

● 3 mobile studio tours

● 2 regional competitions

And counting.

Each report is made public quarterly, giving players confidence that part of their betting experience is building something bigger.

FAQ + Disclaimer

Q: Is Helabet turning into a music company?

No — Helabet remains a gaming and sports betting platform. But it recognizes its social responsibility and wants to support African youth where it matters most: creativity and opportunity.

Q: Do artists need to register to benefit?

Yes. Artists can register through the Helabet Creative Fund page or through official local partners. Grants and sessions are only open to verified individuals and groups.

Q: Does playing Aviator or placing a bet automatically support musicians?

Yes, indirectly. A small fraction of your play contributes to the overall CSR pool that funds music-related projects.

Q: Can players track how much has been donated?

Absolutely. Helabet publishes quarterly CSR impact reports on its regional websites for transparency.

Disclaimer:

Helabet encourages responsible gambling. All players must be 18+ and should always play for fun, not financial pressure. The company’s CSR efforts don’t promote betting as a solution but as an entertainment service that can also uplift communities when done responsibly.

Join the Initiative — Play Responsibly, Support Creativity

Helabet’s journey from betting to the stage is still unfolding. From Zambia’s Aviator enthusiasts to Nigeria’s football bettors and Ghana bingo lovers — every spin, bet, or flight now carries a small but powerful purpose: empowering music, empowering youth.

So next time you place a bet or watch the Aviator plane take off, remember — somewhere in Lusaka, Lagos, or Accra, a young artist is recording their dream, thanks to that same platform.

Join the movement. Bet responsibly. Support African music.